Advertise with us
Read Magazine Self Publish Advertise
Send news Online ads Get Interviewed
EYES INTM Real Estate: News from the World's Innovative Creators & Their Masterpieces | Thursday, August 28, 2014
Sign up for our Newsletter!

All newsletter emails are double opt in, you must confirm your email or make a purchase to receive news from us, if you want to be removed from our mailing list please click the "unsubscribe" button on the email you received. (privacy policy)
Sign up for the Real Estate Newsletter



All newsletter emails are double opt in, you must confirm your email or make a purchase to receive news from us, if you want to be removed from our mailing list please click the "unsubscribe" button on the email you received. (privacy policy)

CANCEL YOUR NEWSLETTER SUBSCRIPTION.

(note: this will not cancel paid digital edition or advertising subscriptions.)

EMAIL:

Real Estate as Art: Absolutely

USA- New York, NY | Apr 16 2013 | (23:05:19 - EDT)

In the world of high-end real estate, the importance of art is surfacing in more ways than one as a theme in new condo developments.

And why shouldn’t it? The wealthy often have an appreciation for art and instinctively bond with kindred spirits who appreciate such nuanced pursuits. Still, there is a fine line between the well-intentioned, and the well-conceived, marketing strategy.

In Miami Beach in December, the Related Group’s chief, Jorge Pérez, an avid art collector and longtime trustee of the Miami Art Museum, leveraged his obsession into a memorable presentation at Art Basel in Miami Beach.

Advertise with us

Mr. Pérez introduced the art world to One Ocean — a 50-unit condominium the Related Group is set to break ground on in the South of Fifth neighborhood of South Beach — by trotting out the designers of the building’s floors, gates and gardens as if he was opening an art exhibit.

In Manhattan last summer, the developer DDG paid homage to the new Whitney Museum going up in the meatpacking district by wrapping a condo building being converted at 345 West 14th Street in a giant 150-by-120-foot copy of the artist Yayoi Kusama’s “Yellow Trees.”

DDG is planning an exhibit next month in the building’s ground-floor retail space of never-before-seen portraits of Andy Warhol by Steve Wood. It will coincide, not coincidentally, with the Frieze Art Fair in New York, from May 10 to 13, that is emerging as a counterpoint to Art Basel, said Joseph McMillan Jr., DDG’s chief executive.

Read the rest of this article at the original source: Click Here

Source: Alexei Barrionuevo of the New York Times

Image credit: Schumacher's Sales Center in former art gallery. Picture by Michael Kirby Smith for the New York Times.

Share it:

Reactions

Leave a Reply

Archive:
Links:
  • Google search the internet giant
  • Wahooart museum Most famous Paintings of all time. Wahooart museum offers hand painted fine art reproductions.
Advertise with us
Advertisement- (place your ad here)
Valid CSS! Valid HTML 5.0 (experimental) Valid CSS!
Copyright © EYES IN™ Corp 2012. All Rights Reserved. | Contact us | Privacy Policy | Terms of use
Website by Redfish Creative