The following is a sneak peak of an article featured in the 44th Edition of the EYES IN Magazine. On the heels of the release of the Apple Watch, mobile app developers are waiting to see how the new technology will affect their markets. While there are millions of apps available on smartphone platforms, there are just a few that Apple has chose to feature on their watch device—one of them being the creation of Ida Tin, founder and CEO of the Berlin-based health application, Clue.
Developed as a menstrual-cycle and fertility calendar and overall female health app, Clue is not just another one of those “pink and flowery” calendars women can download onto their phones. It’s much smarter, sleeker and more intuitive than that, just like its founder. Ida Tin hails from Copenhagen, Denmark, where she attributes its trusting society and her encouraging parents as being the base from which she felt safe to go out and make a strong career for herself in the male-dominated technology industry.
She considers Clue’s presentation of “digital female health” to be the future of procreation. “Our goal is to give women (and their partners) a way to track and discover the unique patterns in their cycle, for every stage of life. We believe that technology, connected to the mobile phone, is the future of family planning,” explained Tin. But it’s not just about technology and adding to the app offerings, even though Clue’s technology is impressive. Its built-in advanced algorithms learn the rhythm of a woman’s cycle and her symptoms based on personalized data that can easily and quickly be added.
Clue is as much about science and women’s health as it is technology, offering women quick access to questions such as, “Is my cycle normal?” “When can I get pregnant?” and “What is PMS?” “Nearly two million women around the world have already downloaded Clue. It makes a difference for them in various stages of their lives,” Tin added.
Tin’s business prowess is part inherited and part cultivated. She comes from a long line of confident entrepreneurs and creatives, and she graduated from one of Denmark’s best creative business schools, KaosPilots. But before leading Clue, Tin led a variety of very different lives. She is a best-selling author and a motorcycle enthusiast who led tours around the world. “My dream motorcycle is an Italian Aprilia Shiver. Naked, fast, and fun,” said Tin.
To learn more about Ida Tin and the Clue app, buy the 44th Edition of EYES IN Magazine!
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