The slightly creepy sight of a group of people dressed head-to-toe in white Morphsuits was part of a study which suggests people in the city are shying away from using bright colors in their everyday lives.
Tube commuters in London were this morning greeted by the strange sight of a group of 'colorless' passengers, as they set off to work in white Morphsuits. The slightly creepy sight of a group of people dressed head-to-toe in white morphsuits was part of a study which suggests people in the city are shying away from using bright colors in their everyday lives. The stunt was arranged by Dulux, who claim Brits have been ditching bright colous for sand, grey and black since the 1990s. A study found color is draining out of all elements of life from fashion and beauty, to technology, architecture and interiors.
The pictures depict a colorless future in London, with commuters donning all white to show no individual personality. The faceless commuters are seen flagging down a bus, while bland city workers are snapped leaving tower blocks. Marianne Shillingford, Dulux creative director said: "We add more color when we are off duty as a celebration of freedom and an expression of individuality.
Dulux is the UK’s leading paint brand, with a wealth of products and services designed to help you find the colours that you’ll love in your home, and give you the expert knowledge you’ll need to achieve great results. There are over 1,200 Dulux colours available to choose from and so to help you select the right ones for you there are lots of useful tools and services available online and in-store. To start your colour journey visit their inspiration pages – here you’ll find a world of ideas for every room in your home. For a helping hand in picking the perfect colour for your home they have tools like the Let’s Colour Studio iPhone App, which helps you select and scheme colours; Visualiser, which lets you visualise the colour in a room setting; Colour Testers so that you can try out the colour at home and master class videos to help you get the decorating know-how.
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Images Courtesy of MorphSuits