International Make-Up Artist Trade Show

The International Make-Up Artist Trade Show (Nov. 17-18, 2012) is the make-up world’s biggest gathering. Thousands of make-up artists, vendors and enthusiasts discuss, display and collect the best the industry has to offer. Make-up pros from fashion and film (including Oscar, BAFTA and Saturn award winners) provide education and demonstrations at IMATS, and new products often debut there. IMATS also features a make-up museum and an Afterglow party, where trade-show guests can socialize.

Before IMATS, there were no trade shows specifically designed for make-up artists, although cosmetic companies had expressed a desire for such an event. In response, "Make-Up Artist" magazine publisher Michael Key held the first IMATS in August 1997 in Los Angeles. It allowed artists to customize what they wanted to see and it offered a diverse mix of products, demonstrations and education from industry leaders.

Like "Make-Up Artist" magazine, IMATS continues to educate and connect make-up artists from around the world. The show is held six times annually—in Los Angeles;  New York; London; Vancouver, B.C. (preview shown above); Sydney; and Toronto. For tickets and more information, go to www.imats.net.

Information Courtesy: IMATS