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Tom Ford Launching Second Men's Fragrance: Noir

Innovation award

USA- New York, NY | Jul 21 2012 | (23:01:59 - EDT)

In the last seven years, Tom Ford Beauty has steadily evolved from an array of FiFi-winning niche fragrances to a major player on the global luxury stage, and now he arrives with his next product.

Tom Ford is returning to the men’s fragrance world with a second signature scent – Noir – which will be released in October. Tom Ford and the Estée Lauder Cos. Inc. have concocted Tom Ford Noir, his first signature men’s scent since 2009.

With 200 million USD of sales already under his belt for previously released products for both men and woman, the latest is a masculine scent with an oriental twist – with notes of black pepper, nutmeg, bergamot, patchouli and vetiver oil.

Noir will retail online in October for £60 GBP (approximately $94 USD).

 [AFP]

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