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2011 British Fashion Award Announce Nominees

London | Sep 7 2011 | (12:00:56 - EDT)

The British Fashion Council (BFC) today announces the shortlist of nominees for the British Fashion Awards 2011 . The event recognizes the most influential people in fashion today and celebrates the reputation and development of British fashion. The winners will be announced at the British Fashion Awards on Monday 28th November. The evening is attended by the most influential industry leaders, designers, retailers, models, celebrities and media to celebrate the best in British fashion.

This year, the British Fashion Award nominees, led by Save the Children and British Fashion Council ambassador Samantha Cameron, celebrated their nomination by taking part in Born to Walk Tall - the first ever fashion mile, to honor the critical work performed by doctors, nurses and midwives worldwide. Some of fashion’s hottest names including Sarah Burton, Christopher Bailey, Christopher Kane, Charlotte Olympia, Erdem Moralioglu, Katie Hillier and Peter Pilotto were joined by Dr. Hajara Kera, an inspirational midwife from Nigeria, in their walk from Downing Street to Somerset House to raise awareness of the vital role health-workers play in making sure that children survive to take their first steps.

Sarah Burton is the creative director of Alexander McQueen. She took over the reins of the famous British label in May 2010, following Alexander McQueen's death in February of the same year. She attended Manchester Polytechnic to complete a foundation course, before exporting to London to study Print Fashion at Central Saint Martins College of Art and Design in London. She graduated in 1997. Burton joined McQueen in 1996 as an intern, and subsequently returned after her graduation. She was appointed head of womenswear in 2000 and acted as McQueen's aide up until his death.

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Christopher Bailey, Chief Creative Officer of Burberry, is responsible for the design of all Burberry collections and products, as well as all advertising, corporate art direction, architectural design, multi-media content and overall brand image for Burberry.
Christopher also oversaw the design and development of the 160,000 square foot Burberry Global Headquarters at Horseferry House in London, the 68,000 square foot Burberry Americas Headquarters at 444 Madison in New York and the Burberry Headquarters in Ginza, Tokyo in Japan.

Scottish designer Christopher Kane, after six years at Central Saint Martins, launched his eponymous label with sister Tammy, a textile whiz who runs the business end, helps with fabric development, and serves as the studio’s fit model. His spring 2007 debut collection of clubby, Day-Glo bandage dresses wowed London Fashion Week (he culled New Designer of the Year at the British Fashion Awards). Kane’s edgy direction leans toward designs that pop—literally. Known for expert tailoring and unexpected embellishments, Kane’s spring 2009 collection featured 3-D leather skirts and dresses in blacks and bolds, which were not only desirable but wearable.

Erdem Moralioglu, born in Canada in 1976 to a British mother and a Turkish father, moved to London in 2000 to study fashion at the Royal College of Art.Not interested in following trends as such, Erdem concentrates only on making women look beautiful. "I never think about what's sexy," he has said. "I don't agonise over whether her bum will look big in something. I focus on the silhouettes and the proportions and hope that takes care of everything."

The award categories this year include Designer Brand, Isabella Blow Award for Fashion Creator and three Emerging Talent Awards recognizing and supporting the young design talent whose creativity drives forward the British fashion industry. New awards for this year include the Emerging Talent Award - Menswear which will be awarded to an innovative and directional designer who is emerging as an influential force in British menswear ready-to-wear design; and the re-introduction of the Red Carpet award, which gives recognition to a British designer who is creating global awareness of their designs in the media.

Designer of the Year, the ultimate accolade, recognizes a leading British based designer brand of couture, ready-to-wear, knitwear or accessories that has directed the shape of fashion in the past year and elevated their international reputation. The award is hotly contested this season between nominees Christopher Kane, Erdem and Sarah Burton for McQueen.

Additional awards will be announced prior to the awards ceremony, on November 28th, including  the ‘BFC Outstanding Achievement in Fashion’ and ‘British Style’ awards.

Nominations for these awards are made by key UK and international opinion formers within the industry.  The winners are selected by relevant panels of leading British and international media and buyers.

Harold Tillman CBE, Chairman of the British Fashion Council, commented, “This year’s nominees demonstrate the breadth and creativity London has to offer. The fashion brands and designers that are based here set the trends across the globe – the latest of which will be shown on the catwalk from Friday 16th September when the international fashion crowd will descend upon London for the start of Fashion Week. In addition, we are thrilled to be working alongside Save the Children on their Born to Walk Tall campaign, championed by our BFC Ambassador Samantha Cameron, this year.”   

This year’s British Fashion Awards are sponsored by HSBC, MAC, Toni & Guy and Vodafone.

The British Fashion Awards 2011 nominees are:

1.    EMERGING TALENT AWARD - ACCESSORIES

An innovative and directional accessories designer who is emerging as an influential force in British fashion in the Accessories category.
Nominees: Jordan Askill, Nasir Mazhar and Tabitha Simmons.

2.    EMERGING TALENT AWARD - READY TO WEAR

An innovative and directional designer who is emerging as an influential force in British fashion in the Ready-To-Wear category.
Nominees: J.W. Anderson, Mary Katrantzou and Peter Pilotto.

3.    EMERGING TALENT AWARD – MENSWEAR

An innovative and directional designer who is emerging as an influential force in British menswear ready-to-wear design.
Nominees: Christopher Raeburn, James Long and J.W. Anderson.

4.    DESIGNER BRAND

A leading British based designer brand that has excelled and made an impact on the international stage over the past year.
Nominees: Burberry, Stella McCartney, Tom Ford and Victoria Beckham.

5.    MODEL

A British model who has contributed most to the international fashion scene in the past year.
Nominees: Georgia Jagger, Kristen McMenamy, and Stella Tennant.

6.    ACCESSORY DESIGNER

The leading British designer of shoes, jewellery, millinery or accessories within the past year.
Nominees: Charlotte Olympia, Emma Hill for Mulberry and Katie Hillier.

7.    MENSWEAR DESIGNER

A leading British designer of ready-to-wear and bespoke tailoring who has been instrumental in enhancing men's fashion in the past year.
Nominees: Kim Jones, Margaret Howell and Oliver Spencer.

8.    ISABELLA BLOW AWARD FOR FASHION CREATOR

A British stylist, make-up artist, photographer, art director or producer whose creativity has been a major inspiration and influence in the past year.
Nominees: Guido Palau, Katie Grand and Sam Gainsbury.

9.    RED CARPET AWARD

Gives recognition to a British designer who is creating global awareness of their designs in the media.                     Nominees: Antonio Berardi, Stella McCartney and Victoria Beckham.

10.    DESIGNER OF THE YEAR

The ultimate accolade, which recognizes an internationally acclaimed, leading British designer of couture, ready-to-wear, knitwear or accessories who has directed the shape of fashion in the past year both in the UK and internationally.
Nominees: Christopher Kane, Erdem and Sarah Burton for Alexander McQueen.

Winners will be announced at the event on Monday 28th November, recognizing the most influential people in fashion today and celebrating the reputation and development of British fashion.

Stay tuned for venue details and your chance to vote for the winner of the British Style award.

www.britishfashionawards.com
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