Lori Gertz's Guide to a Viral Human Interest Story
USA- San Diego, CA | Jan 7 2013 | (22:57:42 - EST)
“Be the News: A Guide to Going Viral With Your Human Interest Story,” the first how-to guide to approaching the media with a topical, newsworthy human interest story is now available for free download fpr Amazon Prime members.
“Be the News: A Guide to Going Viral With Your Human Interest Story,” author Lori Gertz tells how her family became the subject of a media frenzy after they went public to create awareness around the heartbreaking issue of fetal alcohol spectrum disorder and mental illness.
Misunderstood by many of those who read about it in the media, she was vilified as a mother who heartlessly sent her 7-year-old adoptive daughter, who struggled with mental illness and fetal alcohol spectrum disorder, to be raised by strangers. How did the media even find out? Gertz, a 26 year marketing veteran carefully outlined and planned her approach to the media after exhausting every other means of calling attention to the lack of resources for her daughter.
Gertz wrote “Be the News: A Guide to Going Viral With Your Human Interest Story” to help others take a stand on meaningful issues and give people a thorough understanding of how to go viral and avoid the pitfalls of doing so at the same time. She weaves her story throughout the book using examples from her personal experience to teach the reader to create a mission for their messaging, pitch a story, develop and deliver sound bites, align with topics of interest that are already in the news and to avoid the pitfalls of tabloid journalism.
"There are specific steps you must take in order to prepare your story for release. It is key that the reason for your story is not ego-centric but issue or story-centric.” writes Gertz.
Already #1 in the public relations category on Amazon, “Be the News: A Guide to Going Viral With Your Human Interest Story” is now available for free download for Prime members by clicking here.
Lori Gertz was born and raised inWestern Massachusetts. A writer since she was six, Gertz's love for proverbial ink on paper led her to a 14 year magazine publishing career followed by 15 more years running her own strategic marketing company.
She is the author of several longstanding blogs, multiple published articles and is a national advocate for the awareness of Fetal Alcohol Spectrum Disorder. For More on the author please visit Lori Gertz on Facebook, Twitter, Blogspot, and on her personal Website.
Images Courtesy: Amazon
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