Kim Crawford Keeps Fashion Week CoolInnovation award
USA- Miami, FL | Jul 23 2012 | (13:37:58 - EDT)
Kim Crawford Wines, producer of an award-winning portfolio of New Zealand wines, including their iconic Sauvignon Blanc, invites guests to “Undo Ordinary” as the Official Wine Sponsor of Mercedes-Benz Fashion Week Swim 2013 Collections. From July 19-23, Kim Crawford’s vibrant wines will be served in unexpected ways, tempting the senses with frozen wine-pops and delicious cocktails, alongside the new collections from top international swimwear producers.
As the perfect poolside treat, Kim Crawford will showcase its latest collaboration with New York ice pop artisan people’s pops, who developed two premium Kim Crawford wine-infused popsicles as the perfect way to turn happy hour upside down. The two flavors bring out and enhance the expressive, fruit-forward notes in the Kim Crawford wines: the bright and lively Sauvignon Blanc-infused Strawberry Lemongrass and the bold Pinot Noir infused Blackberry.
Additionally, guests at Mercedes-Benz Fashion Week Swim will get a chance to enjoy the Kim in the Swim cocktail, created especially for the Event by chef and restaurateur Michael Schwartz’s team of The Raleigh. The refreshing Kim Crawford Sauvignon Blanc based cocktail features fresh watermelon and lemon juices. Two of South Florida’s most talented design professionals, Diana Herbert of H3 Design and Nancy Vallejo of Designers Specialty Millwork, collaborated to bring a glamorous, luxe aesthetic to the Kim Crawford Wine Cart that will be used to serve the cocktails exclusively during Mercedes-Benz Fashion Week Swim. The specialty piece embraces Kim Crawford’s flair for the unexpected and Miami’s vivacious personality perfectly.
The ice pops and cocktails will be a surprising and delicious enhancement to the week’s events and are sure to keep attendees refreshed and inspired throughout.
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