Global Brands Come to London for Super Show

Super Brands London is the interiors trade fair exclusively for established global design brands. The show has now firmly rooted itself as a destination to visit for a selection of the world’s most progressive furniture, lighting and interior brands outside of Milan Saloni. Following its success in 2011, the show will take over an impressive 2,500 square meters of ground floor space, double the size of 2011, to present 40 international brands in conjunction with a daily program of inspirational talks and seminars and engaging thought-provoking feature installations.

The fair organizers are expecting over 20,000 international trade buyers, agents and high-caliber specifiers from over 57 different countries to come to London to see this significant trade event. The 2012 line-up of brands and events together with their ground breaking concepts and unique products will validate the importance and success of Super Brands London.

On arrival visitors will notice a new unmissable street presence with high glazed street frontage. The sleek new entrance will be shared between Tent London, who will occupy the first floor and Super Brands London, who will take possession of the ground floor. Although very much two separate exhibitions, they will share one registration area and a talks arena, enabling visitors to see two first-class shows in a truly impressive and unique exhibition space.

2012 Participants include: Allermuir (UK), Diesel with Foscarini (IT), Erba Italia (IT), Källemo (SE), Karboxx (IT), Kubikoff (IT), Limited Edition (BE), Lowinfo (UK), Materials Council with Architonic (CH), Moroso (IT), Mosa (NL), Ngispen (NL), Prooff (NL), Republic of Fritz Hansen (DK), RS Barcelona (ES), Van Rossum (NL) & many more.

The show will again be designed by Creative Director Anna Termite. In previous years, Termite has created an unusual, strong and central identity through her distinct show design. This year expect an equally strong design element which will bring various aspects of the show together, whilst assuring the products and brands remain center stage.

Building on the hugely successful introduction of talks and seminars of 2011, the Super Talks program will again be a highlight with international design cognoscenti flying into London. High profile design industry speakers will hold discussions and debates on a broad range of subjects relevant to the industry. A full program of talks will run throughout the four day event with Global Color Research opening each day with a 2 hour trends and forecasting talk.

Super Brands London will take place September 20-23, 2012.

[Source: superbrandslondon.co.uk]