iSaloni Moscow Expects Impressive Turnout

With their faithful retinue of Milan exhibitors, the Saloni WorldWide Moscow, the most pivotal of all home-furnishing fairs in Russia and the countries in its geopolitical basin, will again be Moscow’s prime attraction this October. Salone Satellite and the Master Classes will, as always, complete their extensive portfolio.

Hard on the heels of the successful 2011 edition, which drew in 36,152 professionals – architects, interior designers, buyers, and general contractors, not just from Russia but increasingly from parts of the former Soviet Union – upping the previous year’s numbers by 15 percent, the upcoming Saloni WorldWide Moscow are raring to go. 516 Italian, Spanish, French, German and Dutch exhibitors will take to their stands from Wednesday 10 to Saturday, 13 Oct., ranged over 35 percent more net exhibition space than the previous edition, in Pavilion 2 at Moscow’s Crocus Expo.

The increased numbers (+36 percent) have made for a different exhibition layout, with the Design/Modern section in Pavilions 7 and 8 and the Classic section, which continues to multiply, back in Pavilions 10 and 11, as in 2008.

The decision to throw the fair open to foreign companies again this year is a reflection of the increasingly international flavor of the Milan Saloni, which have seen Italian operators outnumbered by foreign ones since 2004: there were 103,791 Italians as against 188,579 people from 160 different countries at the last edition. Russian visitors, in particular, have grown from 5,945 in 2004 to 15,751 at the 2011 edition and 21,596 in 2012, as have visitors from states that were formerly Soviet republics, a testament to the mounting interest in quality furnishings.

The advertising slogan for this 8th edition is, to all intents and purposes, a statement of intent: “the best that design has to offer” refers not just to the superlative quality of the goods on offer – from trend-setting pieces to modern designs to classic furniture – but also to the essence of the fair itself: a benchmark for interior concepts, showcasing a selection of pieces shown in Milan.

The array of goods on offer is also remarkably wide-ranging, from furnishings to upholstereds, lighting appliances, kitchens, office furniture, accessories, bathroom furnishings, textiles, coverings, furnishing components and product accessories.

Italy again consolidated its place as Russia’s leading furniture supplier in 2011. Russia will continue to be far and away our top destination country for next five years, with overall imports worth almost one billion euros by 2017, 330 million euros higher than in 2011, when Russia accounted for 30 percent of Italian exports to new markets and over 8 percent of global exports.

This will also be the 8th edition of SaloneSatellite WorldWide Moscow, which has become the pinnacle platform for ambitious young designers from Russia and the former Soviet Union countries, because of its opportunities for contact with exhibitors at the Saloni and potential for international visibility thanks to the press presence.

For more information, please visit: http://www.cosmit.it

Source: iSaloni 2012