Made in USA Vervano Makes Direct Impact on Economy
USA- Austin, TX | Jun 9 2013 | (22:51:27 - EST)
Why Vervano Made in USA is key
Oftentimes it's hard not to be overwhelmed with the deluge of the "next big thing" in initiatives vying for your attention - whether they be green, charity, or some other movement. Even finding time for a more in-depth look to pilfer through and pinpoint the ones that are worth participating in is difficult. However, there is one movement you won't want to ignore, and in which you can actively make an impact with your home decor choices. A movement where your day-to-day preferences, as a homeowner, as a product-owner, have an impact not only on designers and craftspeople across the USA, but directly upon your nation's economy: Made in USA.
By purchasing American products, more of our money will remain here in our country. This will also increase demand of these products, creating more jobs and income for everyone.
Many stores and design professionals across the nation have made the choice to support local designers and craftspeople.
Design Guide interviewed well-known Austin designer, Laura Britt, for her expert opinion on the Made in USA movement. She heads up both Laura Britt Design and Vervano, which is a sustainable American-made furniture line.
"Our goal is to support the many great furniture makers here in our town and in the United States," she said. Made in America boils down to three main components: sustainability, quality control, and shipping."
More conscious efforts to find better ways to sustain our local economy in Texas and in the USA are important. Controlling the quality of the products is more difficult when there are language barriers. Also, the futher shipping distance, the more pollution is put into the air.
"There are times where buying certain furnishings elsewhere makes sense depending on specialized craft, make, availability, and the particular client's esthetic tastes," said Britt, "but the pieces we can control, we like to keep centralized to the U.S."
Embodied energy is the terminology used to sum up these three main components of the Made in America movement. It measures the impact of a production cycle by evaluating the amount of energy and resources that it takes to produce a product and then ship the product to the end user.
Of the Made in America movement, Britt concludes, "It's not the norm or the way most people operate. Manufacturing is typically not viewed through this conscious vein of thinking. The way I look at it is when this is mainstream and considered 'the norm', where no one's talking about it in this way anymore, then we know everyone has paid attention and adopted this sustainable approach."
Vervano was born of a personal need: We needed a source for sustainable furnishings for our own studio at Laura Britt Design. A long journey involving colleagues, vendors, research, and travel found nothing suitable. So, we decided to do it ourselves. The result is Vervano, an eco-conscious furnishings line based in Austin, Texas, handcrafted in the United States, and fully dedicated to sustainability.
Although "green" is now a standard buzz word it is not a standard practice in the design community. There have been as many challenging days as victorious ones, but in the end we stayed true to our vision: beautiful furniture, built close to home, from sustainably sourced materials. We are dedicated to preserving natural resources, maintaining healthy indoor air quality, and reducing the distance the finished products must travel. We build to the highest standards and design for performance in both residential and commercial settings. Our commitment to our customers, quality, and process improvement are key to developing the partnerships we seek; and each Vervano piece reflects that commitment.
"We have an opportunity, even a responsibility, to introduce healthier products, starting with how and where they're made." - Laura Britt, founder Vervano
Sustainably sourced wood
Low-VOC finishes and adhesives
Durable mortise and tenon joinery
Plant-based upholstery foam
Built by hand in the United States
The wood for Vervano design is sustainably harvested from farms in the USA, maintaining the eco-balance of the forests.
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