Emesha Launches Spring 2012 Collection
Watched by international buyers and editors, Emesha Nagy is an emerging designer who has quickly grabbed media attention with her precise cutting, draping and tailored designs. After graduating from the London College of Fashion in 2006, her graduate collection was showcased at the Swatch Alternative Fashion Week in London and since then she has worked with renowned designers such as Vivienne Westwood and Jasper Conran.
In September 2009, the Emesha label was launched at Nolcha Fashion Week in the United States to great critical acclaim. Emesha Nagy was noted as "One to Watch" by Nolcha. Since then Emesha has gone from strength to strength having been featured in publications such as Marie Claire Malaysia, Drapers, Sublime, Instyle Hungary, So-En Japan, Scoop Australia and Vogue Italia Talents to name but a few.
The brand’s mission is to source new eco-friendly fabrics and to produce quality garments that are sustainable in both manufacture and design, without sacrificing style. Emesha takes her place alongside the highest quality collections around the world and her designs stand out for their unique and contemporary look.
Spring/Summer 2012 Collection
For the fourth consecutive season Emesha presented her Spring/Summer 2012 collection at London Fashion Week. The collection continues on Emesha’s "boy-meets-girl" look, featuring her signature razor sharp cutting techniques contrasted with soft and feminine pleated silk pieces.
Summer 2012 sees the designer experiment with the fusion of analogue and digital techniques in order to add an extra edge to the recurring block color themes present within previous collections. Emesha has collaborated with designer and illustrator, Lisa Stannard on the designs of her prints this season which presents a fresh new addition to the use of surface.
Hemlines are longer this season with black and white featuring heavily throughout the collection with transitions of green, and a sparkle of pink.
Green Philosophy
The Emesha label is fully committed to environmental and social responsibilities. The label opts for fabrics that are AZO free and therefore do not contain harmful chemical dyes. Much of the fabric is sourced in the UK or comes from end-of-line “upcycled” industry waste and all fabrics are 100% natural, so are fully biodegradable.
Due to her devastation at the decline of the Hungarian apparel industry within recent years, Emesha Nagy produces her collections in her native homeland, appreciating the talents of skilled workers. The label is committed to fair wage production in order to reverse the downward economic spiral which is visible not only in Hungary, but in many other new European countries.
Inspiration Behind the Label
"The inspiration has mainly come from combining analogue and digital techniques to create a fusion, expressing the continuity and harmony between old and new. Block colours used in previous collections are returning motifs and have been reworked, manually painted then altered by using digital technology creating non-figurative transitional print designs, using the idea of pixels mixed
with distressed surfaces and colour blends," says designer Emesha Nagy.
"Having Hungarian roots I am devastated to see the apparel industry decline in Hungary in the last few years. When new countries joined the European Union in 2009, many fashion companies moved their production further east. Job competition forced those remaining in the industry to work long hours for little pay. To reverse this downward economic spiral I am building my company on
fair wage policy and sustainable principles."
The Emesha collection will be exhibited at upcoming Fashion Press Week on November 8-9, 2011 at One Marylebone in London.
