Fashion Scout Announces OTW MEN AW12/13 Winners

Specifically tailored to the men’s market on London Fashion Week’s dedicated menswear day, Ones To Watch MEN is a collaborative platform for four of the hottest new talents, selected by panel of industry experts. This season the Judging Panel included Katy England, Holly Shackleton Editor of i-D Magazine, Jessica Bumpus of Vogue.com, Style Bubble’s Susie Lau, Marios Schwab, Felder Felder, David Koma, Hanna Emslie from Selfridges, Zara Martin for Village Bicycle, Rebekah Roy, and Vauxhall Fashion Scout´s Founder and Director, Martyn Roberts.

Central Saint Martin’s graduate, Kim Choong-Wilkins is, “pumping sex back into a craft that has become lust-less”. The designer behind the BODYBOUND label joined the team at Alexander McQueen, before continuing his studies at the Royal College of Art with a MA in menswear. After working for Ermenegildo Zegna and Matthew Williamson, Kim set up brand BODYBOUND, with an aim to bring the ‘dazzle’ back to menswear.

Finding inspiration in iconic men from both the past and present, Joseph Turvey is constantly pushing the boundaries of existing menswear conceptions. Mastering a mixture of experimental textures, transferable illustrative techniques and digital prints, the recent London College of Fashion MA graduate constantly brings new and original ideas to the catwalk.

Julian Zigerli, was born and raised in Switzerland before travelling to Germany to study at The University of Art in Berlin. Julian set up his own, self-entitled design label after graduation with his first collection being shortlisted for the Swiss Design Prize in 2011. Designed for the fashion confident and stylish individual, the founding concept of the Julian Zigerli label is the construction of the garments using innovative Swiss textiles.

ToBeFrank is a menswear label that has been inspired by the original gentleman. Born in Rotherham, Frank Philips finds inspiration from the branches of her family tree. Graduating from Huddersfield University, Frank went onto work for Anna Sui in New York before gaining trading experience at Topman. The soul of the ToBeFrank brand is Frank’s Grandmother, with the surrounding energy and inspiration stemming from the upbringing Frank had as a child.

“This season, the selection of Vauxhall Fashion Scout’s Ones To Watch MEN is a enthusing, stimulating line up of new names. The hugely successful launch of the Ones To Watch MEN initiative at London Fashion Week has seen great talents, including T.Lipop, Baartmans and Siegel and Asger Juel Larsen launch their labels into the rapidly evolving menswear market. Ones To Watch MEN is a powerful vehicle - promoting, supporting and presenting to the industry new and exciting names.” Martyn Roberts, Founder Vauxhall Fashion Scout.

As well as showcasing the four designers in a collaborative show, Ones To Watch MEN also offers designers business support and sponsorship opportunities. Ones To Watch MEN will take place on Wednesday, February 22, 2012 at the official Vauxhall Fashion Scout venue Freemasons’ Hall in Covent Garden.