Sotheby’s…More Than an Auction House

The InterContinental Chicago Magnificent Mile in Chicago was host to the Luxury Real Estate Conference this month. A unique opportunity for Sotheby's International Realty brokers, owners and managers to network and share best practices.

"The annual Leadership Forum provides a great value to our firm," said Thomas McKay, Owner of Pinnacle Sotheby's International Realty. "It offered the opportunity to network with some of the world's most talented real estate professionals and learn more about the industry and the Sotheby's International Realty brand's vision for the future."

As a Sotheby's International Realty affiliate, the North Carolina Pinnacle firm also has the unique ability to refer its real estate clientele to the auction house for jewelry, art, unique furniture and collectible appraisal services. Property listings from Pinnacle Sotheby's International Realty also are marketed on the  global website, as well as on the firm's local website.

Pinnacle Sotheby's International Realty, which has agents in Lake Lure, Asheville and Charlotte, offers exclusive Sotheby's International Realty marketing, advertising and referral services designed to attract well-qualified buyers to the firm's property listings. In addition, the firm and its clients benefit from an association with the Sotheby's auction house, which promotes real estate referral opportunities with auction house clientele.

"The Leadership Forum brings together our network members from all over the world with the common goal of sharing their own unique experiences," said Michael R. Good, chief executive officer, Sotheby's International Realty Affiliates LLC. "This year's conference provided attendees with an overview of the exciting results of the brand's exclusive global marketing relationships, highlighted the power of the network as evidenced by its strong referral system and offered presentations from owners and operators worldwide on how to create stronger company cultures with the ultimate goal of building organizations with the highest level of quality service available. The event also provided insights from some of our most successful owners into recruiting strategies, growing through mergers and acquisitions and leveraging the unique relationship with the Sotheby's Auction House."

Pinnacle Sotheby's International Realty is located at 2992 Memorial Highway, Lake Lure, North Carolina. The Sotheby's International Realty network currently has more than 12,000 sales associates located in approximately 625 offices in 44 countries and territories worldwide.

Source: Pinnacle Sotheby International Realty