Never Lose Another Earring: Japanese Innovation
Japan- Tokyo | Sep 17 2012 | (22:46:12 - EDT)
Having successfully sold over 90,000 units carried at more than 700 jewelry stores in Japan, Tokyo-based startup Chrysmela Inc. is bringing its innovative precision-locking earring back, the Chrysmela Catch to women (and men) around the world with the launch of its global online store.
Patented in Japan and patent-pending the U.S., the Chrysmela Catch is designed with a locking mechanism of unprecedented strength to ensure earrings stay in your ear.
Since 2008, over 90,000 pair of Chrysmela's revolutionary earring backs have been sold in Japan with an incredible 94.4 percent satisfaction rate.
Most of these customers are women in their 30’s who want to be sure they don’t lose their valuable earrings such as diamond or pearl studs. However, there are also a significant number of men who have bought the Chrysmela Catch earring backs as presents for their wives and girlfriends.
All you need is one pair of Chrysmela Catch earring backs to use when wearing any of your precious earrings.
Eri Kikunaga, the founder and CEO of Chrysmela Inc, was one of those unfortunate women herself seven years ago. Having lost earrings given to her by her boyfriend, she knew it wasn’t her fault. It was, of course, the fault of low quality earring backs that allow earrings to slip off easily. A pioneering female entrepreneur in a male-dominated Japanese business world, she set out to engineer and manufacture a product that women around the world need.
The Chrysmela Catch is patented (U.S. patent pending) and made in Japan by precision manufacturers. In order to ensure that the earring back fits the majority of earring posts, the locking mechanism is engineered to securely latch onto earring post sizes of 0.6 – 1.1 mm (most earring posts are 0.7 – 0.9 mm in diameter).
How secure is the locking mechanism? This depends upon the condition of the earring post of course, but it has been tested under laboratory conditions to hold onto a weight of 8 kg (17.6 lbs), much more than enough to accommodate activities such as dancing, sports, even being thrown off a boat into the ocean while wearing $75,000 earrings!
Made from Surgical Steel to minimize allergic reaction, the Chrysmela Catch comes in three colors—Silver (rhodium coating), Gold (24K gold coating), and Rose Gold (rose gold coating). Priced at just $89 USD for a pair or $239 USD for a set of all three colors, Chrysmela Catch is an affordable solution to the thousands of women who have lost their earrings as well as jewelry stores who need to reassure potential customers considering a purchase of diamond earrings.
Partnering with Tokyo-based e-commerce marketing services startup, Matcha Latte Media, Chrysmela Inc. is offering direct shipment from its Tokyo office via global website. International shipping costs $10 USD for orders under $250, and all purchases are shipped via Japan Post's Express Mail Service. All shipments are fully insured and include a tracking number (searchable in most countries).
Businesses interested in offering the Chrysmela Catch as part of their product line-up can apply to become a Chrysmela Partner for wholesale pricing (each color sold in lots of 20 units). Over 700+ jewelry business in Japan are already selling Chrysmela Catch earring backs. Vendors of fine jewelry especially discover that the Chrysmela Catch earring backs give customers a feeling of assurance when purchasing items such as diamond studs.
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