Toni Francesc 2013 Collection: GYPSUM

Palau de Pedralbes is the scenery chosen by 080 Barcelona Fashion to present Toni Francesc’s “Gypsum”, his newest collection for Spring Summer 2013.

This collection is inspired by crystals and stones that connect the functional design together with natural woman sensuality providing a constructive treatment of each piece and fabric, looking like plaster in its mineral state. It’s about the search for clean lines and geometric shapes that fit the body and merge it with the materials showing the balance, fluidity and feminine style.

In the chromatic range the collection includes a set of transparencies and translucent with bright colors, which are inspired by crystals as selenite and alabaster with shades of green, blue and orange that get integrated with some other opaque and dusty colors, looking for a stronger and architectural feeling, plaster and cement colors.

These fabrics are vaporous like Tencel and silk, or constructed as the technical ones, cottons, wool, linen and organza.

For this Spring Summer 2013 collection, Toni Francesc’s woman is strong and balanced, but also sensual and fragile.

About Toni Francesc

Toni was born in Badalona, Barcelona, and felt attracted by fashion since he was a child. His mother was dressmaker and he grew up between threads and patterns. He studied fashion design at Instituto de la Moda in Barcelona at eighteen an immediately after he began working in the family business, while in 1992 he created his own brand.

Toni Francesc’s first collection was presented in Mexico Fashion Week and Bread & Butter in 2007, emphasizing his fresh and dynamic style, with functional styles intended for modern, urban and sophisticated women.

Toni looks for inspiration in daily, streets and his people, and then interprets what he has seen in his studio: “through my designs I want to communicate the moment experiences”. Hence some of his most personal collections like “Feelings” or “Water’s mood”, in which Toni sent a very human and close message.

Toni bases his work on experimentation, from fabrics to patterns: “I want to achieve the simplicity and the impossible at the same time, that a dress seems easy although it isn’t ” and his style is recognized in sober colors and outstanding and defiant volumes, but enhancing the most feminine side of women.

Nowadays he presents his collections first in 080 Barcelona Fashion and then Mercedes Benz Fashion Mexico , but he also has modeled down Cibeles Madrid Fashion Week or Russian Fashion Week catwalk.

Toni cooperates with Mexican universities to teach fashion design and fashion business and took part on a discussion board in collaboration with Spain-USA Chamber of Commerce and Fashion Institute of Technology (FIT) in New York in September 2010.


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