Paperself Paper Eyelashes at London Fashion Week

Don’t miss to catch up with Paperself this year at London Fashion Week. Paperself is exhibiting at the Somerset House from February 17-21, 2012 and is sure to exhibit something worth great again.

In 2010, Paperself launched the world's first and only eyelashes made from cut-paper, surprising the fashion and beauty industry. The brand won the Norman Copenhagen Best Product Award in the same year.

What is your brand philosophy? “To create and present a whole new concept of eyelashes to the market. Paperself eyelashes are filled with character inspired by the art of Chinese paper-cutting. Eyelashes blend an element of traditional culture with contemporary design.

Each design has a symbolic meaning: Horses (Successful), Peonies (Fortune), Peach blossoms (Love is coming). The lashes can be cut and combined in various ways for different occasions. We aim for the brand to be a piece of artistic jewellery for the eyes and to form a new trend in market.”

How would you describe your ideal client? “An individual with their own style who loves false eyelashes.”

Trademark piece: “Exquisite eyelashes designed from cut paper.”

They will be introducing an exciting collection of exquisite and intricate paper false eyelashes that have made a dramatic impact on lash aficionados! Inspired by the art of Chinese papercutting, the PAPERSELF team have challenged the way paper is used by blending traditional culture with contemporary design, creating a brand new concept that’s set to change the way we view lashes.

Available in 11 unique styles within 5 eye opening collections including Rocky Punk, Under the Sea, Wonderland and Oriental these lashes are bursting with  impressive story-telling detail and each  are  infused with symbolic meaning.

Symbolic meanings...

Lace Garden: Glamorous Elegance

Birds: Happiness and Fulfilment

Scorpion: Fatal Attraction

Spider: Mysterious Power

Horses: Success

Peony: Happiness and Good Fortune

Peach blossom: Love and Romance

Deer & Butterfly: Free, Beautiful and Sensitive

Peacock: Auspicious and Lucky days

Clown: Happiness & Joyful.

Under the Sea: Secret Treasures PAPERSELF false eyelashes are available in two sizes. Regular Lashes (£12.50):

The regular lashes can be worn in various ways to create different looks. You can either wear them in full to create a dramatic evening look or trim the full lash into smaller individual pieces to accessorize your eye and wear throughout the day. You can literally customise your lashes to create your own signature look. Individual - Small Lashes (£10.50):

Wear to accentuate the corners of your eyes either at the top or at the bottom.  Smaller lashes can be worn to create a subtle daytime look. Exclusive Lace Garden A/W 2011: V&A Collaboration (£14)

Impressed by the unique use of material and exquisite pattern details of  PaperSelf eyelashes, The V&A invited PAPERSELF  to develop their first & exclusive collaboration: Lace Garden that compliments their exhibition which  is inspired by the nineteenth century French silk bobbin lace, held in exhibition in  the Victoria and Albert Museum.  Lace Garden lashes were launched in September 2011, just before the start of London Fashion Week, and are now available in the main gallery store and online website in the V&A.

Price

Regular lashes: £12.50

Small lashes: £10.50

Lace Garden V&A Exclusives £14.0

Paperself Eyelashes are undeniably an enchanting spin on the false lash tradition. Creating such a visual impact these eye accessories can be seen as delicate and decorative jewellery for the eyes. The fashion forward eyelash concept is designed, developed and produced by The Paperself team.

Distinctive to the false lashes found in the market, Paperself have incorporated an exclusive concept with intricate cut patterns uniquely made into the paper eyelashes range.