Beijing Design Fair and Design Week 2012

It’s starting today (Sept. 28. - Oct. 2, 2012) in Beijing, the first edition of the Beijing Design Fair: the innovative and international fair project that will show the best Italian companies involved on the Chinese stage, during the Beijing Design Week.

Vittorio SunQun, Managing Director Beijing Design Week Committee and organizer of the exhibition, said: "In China, the design world is developing very fast and it is necessary to implement the relationship network between production, distribution and public."

"We believe that the Beijing Design Fair is an important access key able to enhance this situation and to allow the best Italian design companies to get in touch with the most powerful Chinese distributors and opinion makers. In economic and cultural terms, the swirling development we are experiencing represents a great opportunity for those companies that aim at the internationalization to overcome the European economic crisis."

The Beijing Design Fair is the first exhibition dedicated to design and “Made in Italy” in China and has a double aim: creating special business relationships as well as an intercultural network between Italy and this extraordinary market, i.e. two required preconditions to develop future good economic relationships.

This edition of the Beijing Design Fair is focused on the Italian furnishing system by underlining its quality values, the aesthetic research, and the international competitiveness in order to offer a competitive advantage to
the knowledge of the most prestigious brands in the world.

China is an economically developing country that is continuously looking for new life-style models. With a population of more than 1,3 billion and an annual GDP increasing by 9%, China represents the second luxury
market in the world thanks to the high purchasing capability of the new generation of wealthy young people admiring the Italian way of Life, and it is at the second place of the international import classification.

Wanted by the Municipality of Beijing and by the whole Chinese government system, the Beijing Design Fair is an international show window that, at its first edition, hosts some of the best Italian design companies that will have the possibility to introduce themselves to a wide public as well as to the experts working in the field in a country strategic for export success.

Meet Design: Design Time Exhibition

Meet Design is an innovative multichannel platform with the main purpose of disseminating Italian design through several kinds of activities. It includes ideas and activities able to express all the values of design related to concept, project, creativity and production in order to tell about the protagonists of the Italian culture of living.

After the great success of Meet Design 2011, a great multichannel event organized between last September and January in Rome and Turin, RCS group organizes a new edition of this event in China. Since the beginning MEET DESIGN has always tried to dialogue with the public about design proposing several activities and using all the communication leverages of the Group.

Their objective is to become a reference and connection point between the companies, the designers, and the consumers, in order to promote and give value to the culture of ideas, projects, creativity and contemporary style. This purpose has become more and more crucial thanks to the opportunity of presenting the cultural content of the first edition of Beijing Design Fair.

With this international stop off Meet Design proposes itself as the promoter of Italian design in the world and, more specifically, in one of the most interesting Countries for Italian export.The project for the new Design Time exhibition, just like the one for the whole Beijing Design Fair, has been developed by the Milanese studio Migliore+Servetto Architetti Associati, specialized in temporary exhibition and museum projects, and awarded with numerous international prizes, including the Compasso d’Oro.

Info/Images Courtesy: Beijing Design Fair, Beijing Design Week