Fashion Designer Toni Francesc and his Fall Collection

Toni Francesc Was born in Badalona, Barcelona, and felt attracted by fashion since he was a child. His mother was dressmaker and he grew up between threads and patterns. He studied fashion design at Instituto de la Moda in Barcelona at eighteen an imediately after he began working in the family business, while in 1992 he created his own brand.

Toni Francesc first collection was presented in Mexico Fashion Week and Bread & Butter in 2007, emphasizing his fresh and dynamic style, with functional styles intended for modern, uban and sophisticated women.?Toni looks for inspiration in daily, streets and his people, and then interprets what he has seen in his studio: “through my designs I want to communicate the moment experiences." Hence some of his most personal collections like “Feelings” or “Water’s mood," in which Toni sent a very human and close message.

Toni bases his work on experimentation, from fabrics to patterns: “I want to achieve the simplicity and the impossible at the same time, that a dress seems easy although it isn’t." His style is recognized in sober colors and outstanding and defiant volumes, but enhances the most feminine side of women. Nowadays he presents his collections first in New York and then in Mexico Mercedes Benz Fashion week catwalks. He has also modeled in Cibeles Madrid Fashion Week and Russian Fashion Week catwalks. His styles are sold in multibrand boutiques and distributed through sales showrooms in the most important cities of Spain, besides a permanent showroom in New York.

Toni cooperates with Mexican universities to teach fashion design and fashion business and took part on a discussion board in collaboration with Spain-USA Chamber of Commerce and Fashion Isntitute of Technology (FIT) in New York in September 2010.