Latest Craze Cut Versace for H&M
USA- New York, NY | Nov 24 2011 | (05:00:23 - EDT)
If a Versace frock has always been beyond your means, this could be your lucky day. The Italian fashion house has done an affordable clothing collection with high street favorites H&M. Donatella Versace has said of the range: "This collection is about excitement, frivolity and fun."
On November 19, 2011, Versace for H&M became available to New Yorkers for the very first time. To excitement, the first woman in line has been there for 22 hours. She was understandably gruff, waiting to just get in first. UNBELIEVABLE!
The same excitement was found in UK too. Shoppers were seen snatching up Versace’s limited H&M wear. At H&M on Newbury Street, hundreds of fans finally got their hands on Donatella Versace’s limited-edition line, which went on sale.
“I think everyone in line is a label whore,” said George De Mello, 24, who had waited since 7 p.m. the Friday night before to be one of the first to score a $299 Versace leather jacket.
Inside, customers scrambled into the womenswear section, which was barricaded off from the rest of the store with white metal fencing. A disc jockey spun tunes and a half-dozen security guards stood watch as shoppers filled mesh store bags with sequined palm tree print dresses ($129), belts ($49.95) and handbags covered with charms ($129).
"The men's wear collection was extremely well-received by customers and most of the collection for men is already sold out," a spokesperson told. "In womenswear all leather jackets and the leather dress; all studded and chainmail dresses; the black dresses with the gold buttons, both the strappy and cap sleeve versions; and most of the jewellery, scarves and bags have also sold out."
Coming back to New York, H&M launched its collaboration with Versace with an epic event in three parts, and there weren't any red carpets to be seen, only purple ones, on November 8.
Outside, crowds gathered to watch stars including Jessica Alba, Blake Lively, Uma Thurman and Sofia Coppola glide through the long, black corridor, past the mobs of cameras, and into the cocktail area - a geometric room fashioned out of floor-to-ceiling mirrors and wood panels, created to emulate the shape of a Greek Key; a symbol emblematic of Versace - which then opened to reveal the catwalk.
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